Leading organization for tech event marketers profiles GPJ’s digital lead and his new LEAp social and digital media offering for experiential campaigns. View Article
Honda and GPJ merge the digital and physical, using Facebook to drive buzz around multi-school Civic Study Break Tour and SMS to insure deep interaction and product education. View Article
The 2011 Exhibit Design Awards bestows “Best Exhibit of 25 Years” on Chryslers’s Camp Jeep New York 2004. View Article
The much-watched 2011 Annual Agency Report marks GPJ as the #1 event agency, confirming the value of strategic brand experiences online, on devices and through physical events. View Article
AdAge’s much-watched 2011 Annual Agency Report ranks GPJ top event marketing agency for the second consecutive year. View Article
PSFK gives a thumbs up to Fiat’s style-conscious brand activation View Article
View Article GPJ’s David Rich comments on the impact of virtual extensions to physical B2B brand experiences such as trade shows and conferences.
Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. …
In this “Profile in Leadership”, Erik Hauser of the Experiential Marketing Forum chats with GPJ’s lead Creative Robert Albitz on creativity, design and what the future holds for marketers and agencies alike. View Article
View Article PSFK takes a look at how the auto maker is using ‘video pillars and walkways’ to amaze attendees.
View Article Event Marketer takes a close look at Toyota’s multimedia installation at the North American International Auto Show.
This report from the show floor of the North American International Auto Show by Event Marketer Magazine highlights some of the marketing innovation GPJ clients are putting on display. View Article
Event Marketer Magazine looks at the second year of the Global Sales Experience and how Cisco and GPJ evolved the brand into a cutting edge, global “hybrid” event. View Article
View Article Event Marketer Magazine looks at the new standard in hybrid live + online event marketing.
Move reflects demand for social media marketing that delivers strong results View Article
Integrated online, mobile device, concert activation and dealer network program helps Zac Brown Band and RAM Trucks engage millions and send 300K+ letters to US troops serving abroad. View Article
View Article Register now to hear from GPJ Senior Vice President, Client Services, Fiona Bruder, on best practices in hybrid event marketing, as well as insights from IBM and Fortune Magazine. Event date: December 9th, 10-12pm PST.
New Digital + Exhibit Marketing Insights 2010 provides a roadmap to trade show marketers on how to implement social media, microsites and more View Article
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