Experience
Insights
Video: Camp Jeep Named Top Brand Experience of the Past 25 Years
The 2011 Exhibit Design Awards bestows “Best Exhibit of 25 Years” on Chryslers’s Camp Jeep New York 2004. View Article
AdAge Ranks GPJ #1 Event Marketing Agency
The much-watched 2011 Annual Agency Report marks GPJ as the #1 event agency, confirming the value of strategic brand experiences online, on devices and through physical events. View Article
AdAge Ranks GPJ #1 Event Marketing Agency
AdAge’s much-watched 2011 Annual Agency Report ranks GPJ top event marketing agency for the second consecutive year. View Article
Style and Design at Fiat’s SoHo Gallery
PSFK gives a thumbs up to Fiat’s style-conscious brand activation View Article
Virtual is a Long Term Advantage
View Article GPJ’s David Rich comments on the impact of virtual extensions to physical B2B brand experiences such as trade shows and conferences.
PROJECT: WORLDWIDE ACQUIRES PARTNERS + NAPIER
Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. …
Albitz: “Experiential Moving to the Center”
In this “Profile in Leadership”, Erik Hauser of the Experiential Marketing Forum chats with GPJ’s lead Creative Robert Albitz on creativity, design and what the future holds for marketers and agencies alike. View Article
Toyota and Lexus Use Media to Delight NAIAS Attendees
View Article PSFK takes a look at how the auto maker is using ‘video pillars and walkways’ to amaze attendees.
Toyota’s Multi-Touch Wall Shines in Detroit
View Article Event Marketer takes a close look at Toyota’s multimedia installation at the North American International Auto Show.
Chrysler and Toyota Shine at the Detroit Auto Show
This report from the show floor of the North American International Auto Show by Event Marketer Magazine highlights some of the marketing innovation GPJ clients are putting on display. View Article
Cisco (once again) Innovates Virtual Events
Event Marketer Magazine looks at the second year of the Global Sales Experience and how Cisco and GPJ evolved the brand into a cutting edge, global “hybrid” event. View Article
Cisco’s GSX Hybrid Event Enables the Global Sales Force
View Article Event Marketer Magazine looks at the new standard in hybrid live + online event marketing.
Social Media Expert Sheri Sullivan Joins GPJ’s Global Strategy Practice
Move reflects demand for social media marketing that delivers strong results View Article
‘Letters for Lyrics’ Campaign Nominated for Billboard Touring Award
Integrated online, mobile device, concert activation and dealer network program helps Zac Brown Band and RAM Trucks engage millions and send 300K+ letters to US troops serving abroad. View Article
GPJ to Keynote Virtual Event on Hybrid Event Marketing
View Article Register now to hear from GPJ Senior Vice President, Client Services, Fiona Bruder, on best practices in hybrid event marketing, as well as insights from IBM and Fortune Magazine. Event date: December 9th, 10-12pm PST.
Free Digital + Exhibit Marketing Guidance Available
New Digital + Exhibit Marketing Insights 2010 provides a roadmap to trade show marketers on how to implement social media, microsites and more View Article
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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