Experience
Insights

IBM’s Larry Cook and GPJ’s Kenny Lauer on how physical and digital experiences blend to drive customer engagement. View Article

GPJ’s Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results. View Article

GPJ’s David Rich: “For 100 years, event and experience marketing campaigns have consistently cut through the clutter of marketing precisely because the premise behind these campaigns has been that serving the audience with useful information or inspiring them with an irresistible experience must take priority over the brand message.” View Article

Bolstered by digital, live experiences are activating brands like never before. View Article

View Article GPJ Executive Director of Digital Experiences speaking on “The Rise of Co-Created Storyworld Communities” at SXSWi.

Event Marketer gives a nod to two of the world’s most progressive brand marketing teams, who focus on creating intimate, event-based brand experiences (this time through auto shows). View Article

Experiential industry veteran joins #1 ranked experience marketing industry. View Article

View Article GPJ is helping Motorola launch new products at CES 2012 with this amazing stunning brand experience.

GPJ’s Strategy + Planning lead in Forbes on “synching presence to (purchase) inspiration.” View Article

Toyota embraces technology to engage customers in a more immersive, effective brand experience. View Article

Scion embraces dynamic, content-driven brand experiences to reach consumers. View Article

GPJ sister agency G7 helps COVERGIRL win concert marketing award from Billboard for marketing innovation View Article

Nissan’s Taxi of Tomorrow brand experience at the Flatiron Building introduces the public to a remaking of the iconic NYC taxi. View Article

Event Marketer Magazine takes a quick look at how this tech innovator shook things up at this year’s Oracle Open World. View Article

Recognized for its focus on more strategic and creative ideas, technology, and social media, global and independent experiential agency George P. Johnson (GPJ) has once again been named the top special events agency by Special Events magazine. View Article

View Article The world’s top ranked experiential marketing agency, George P. Johnson, today announced the promotion of two senior executives: Mark Mullen to Vice President, Strategy + Planning and John Trinanes to Senior Vice President, Creative.

Fast Company covers a landmark public exhibit created by IBM to celebrate both its vision for a “smarter” future as well as the company’s 100th year anniversary. View Article

Fellow Project: WorldWide agency Spinifex just created the largest projection mapping project EVER, celebrating Moscow Day and sponsored by Alfa Bank. View Article

Project: WorldWide Asia Pacific CEO Mike Amour on CNBC Asia advises brand marketers to stick to the fundamentals to thrive in the face of economic headwinds. View Article

This article from Event Marketer covers IBM’s groundbreaking Virtual Event Center – named the best 100% virtual event of 2010 – and its remarkable impact on IBM’s business. View Article

Project: WorldWide’s Mike Amour on CNBC’s Squawk Box with guidance for brands playing on the global stage. View Article

View Article GPJ’s assignment for FIAT’s Gallery in NYC’s SoHo district was named the best Pop-Up Retail/Brand Pavilion activation of the year by Event Design Magazine. Check out the full release here: http://bit.ly/pvMw2B

Leading organization for tech event marketers profiles GPJ’s digital lead and his new LEAp social and digital media offering for experiential campaigns. View Article

Honda and GPJ merge the digital and physical, using Facebook to drive buzz around multi-school Civic Study Break Tour and SMS to insure deep interaction and product education. View Article