Experience
Insights

GPJ’s Rasheed Sait offers some fresh thoughts that are a must-read for brand marketers planning on using experiential to grow their business in India and pretty much everywhere else. View Article

Event Marketer’s much-watched annual It List ranking of the world’s top experiential agencies notes GPJ’s diverse creative capabilities, ability to help brands execute globally, and especially the importance of fantastic design. View Article

View Article Event Marketer Magazine stops by the Cisco House at the Olympics, loving the 3D, augmented reality and other interactive and storytelling elements we brought into the experience.

The UK’s Event Magazine stops by the Cisco House at the London Olympics, and GPJ’s own Andy Bass tells us about the gesture-based technology, 3D presentations and other high-end techniques the brand is using to showcase it’s vision for a more connected world. View Article

We’re excited to announce that Nissan Motors has awarded GPJ a prestigious four-year design assignment for its global event activation, a strategic role that involves the development and creation of a whole new design vocabulary for the brand, as well as how that is expressed through physical experiences, especially auto shows. A long-time client of …

View Article In their annual PROMO 100 ranking issue, GPJ’s Jeff Rutchik is asked how events build brands by enabling deeper engagement.

In its annual issue on event marketing, US-based BtoB Magazine takes a look at how GPJ client MWV is using interactive technology within its exhibit portfolio to drive better results. View Article

One of the UK’s top marketing magazine stops by the Cisco House at the London Olympics – and they brought their camera. View Article

GPJ’s Jon Hickey offers some strategic guidance as part of BtoB Magazine’s annual special issue on the role of events and experiences within the integrated marketing mix. View Article

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Promo Magazine’s closely watched annual ranking puts GPJ out ahead in the experiential category. View Article

Some guidance for brands from GPJ’s VP, Digital Experience Kenny Lauer on the power of “second screen” interactivity and social media at this Olympics and those to come. Some great tips on how to deploy this technology across any kind of experiential. View Article

GPJ has teamed up with PS Communication to form an experiential powerhouse in the Nordic region. View Article

This Advertising Age article highlights how GPJ is helping client Chrysler Group, including FIAT and Ram Trucks brands, use experiential ride-and-drive programs to create social media buzz and drive traffic to the dealer network. View Article

View Article John Trinanes, SVP Creative for George P. Johnson, chats with Event Design Magazine on the future of creativity in marketing.

GPJ is helping one of world’s most fascinating brands engage customers across Australia. View Article

The world’s #1 ranked experience marketing agency, George P. Johnson (GPJ), today announced the appointment of creative industry veteran Natalie Hansen to Executive Creative Director, based in the agency’s San Francisco office. View Article

Advertising Age’s Annual Agency Report ranks GPJ the top agency in its class for the third consecutive year. View Article

Register today for a unique event (Thursday May 24th in Boston, MA) where CMOs from Bausch + Lomb, Liberty Mutual Insurance, Boston Red Sox and Life is Good Share insights into how they are engaging their customers to drive better marketing results. View Article

GPJ’s David Rich, SVP, Strategy + Planning, discusses the power of branded events and experiences in Forbes’ CMO Network. View Article

Two GPJ clients took home Ex Awards – the industry’s highest honor: FIAT for Best Pop-Up Store/Retail and Cisco for Best Digital + Live experience. They were selected from hundreds of submissions from across the globe for both their core idea and execution. View Article

View Article Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with Action Impact, (http://www.actionimpact.com/) the leading brand experience agency in the Middle East. Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, while GPJ will support Action Impact regional …

Public voting is now open on Boston.com for our inaugural brand experience design competition – I’ve Got Game – featuring the UK’s Liverpool Soccer Club! Check out some of the great ideas from New England’s best design students and vote for your favorite! View Article

Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate a tangible return on marketing investments in an increasingly complex, information-overloaded environment; one where it has become increasingly harder to connect with consumers in an engaging and …