GPJ Sports Marketing
Why GPJ?
We drive real business success
George P. Johnson (GPJ) Sports Marketing is the leader in crafting experiences that captivate audiences while delivering true, measurable impact. We translate complex brand narratives into immersive, results-driven engagements that position our clients at the forefront of sports culture. Whether it’s creating unforgettable fan experiences, designing high-touch B2B & B2C activations, or integrating brands into the heartbeat of major sports moments, we make every interaction purposeful and powerful.
With our deep industry relationships, proven operational expertise, and relentless commitment to innovation, GPJ doesn’t just connect brands to sports—we embed them into the experience.
Why GPJ Sports?
We create impactful outcomes through game changing experiences
Unlike most sports agencies that take a broad cultural marketing approach, GPJ is laser-focused on outcomes that matter—whether it’s elevating fan engagement, maximising sponsorship ROI, or simplifying complex B2B and B2C messaging into compelling, high-impact moments.
At GPJ, we don’t just create sports activations—we deliver results. Our strategic, immersive brand experiences drive real impact in sports and entertainment, connecting brands with their most valuable audiences in ways that are measurable, meaningful, and transformative.
GPJ brings decades of industry knowledge, innovation, and a global network to leverage, seamlessly blending data-driven insights, creative storytelling, and cutting-edge technology. From live event takeovers, and premium hospitality experiences, to digital/hybrid activations and integrated sponsorship strategies, our clients bring their most ambitious asks to our teams, knowing we execute with tactical precision—ensuring every touchpoint is intentional, measurable, and aligned with business goals.
Get off the sidelines and into the game with experience-led sports marketing.
#EXPERIENCE EVERYTHING
