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Sport Jul 9 2024

The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports

Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …

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The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports

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