George P. Johnson Experience Marketing (GPJ) takes a strategic approach to CX.
Think back to the best conference, concert or live event you’ve attended. You remember it, you feel it—because behind the scenes, everything moved and worked as it should. GPJ’s Registration, Housing and Contact Centre teams set the bar for world-class customer service. As trusted industry experts, we use strategy and data to move attendees along the journey
Attendee Data Management Should be a Powerful Tool
Transformed into Cost Savings and New Actionable Analytics
As leaders of the industry, GPJ’s core mission is ensuring everything is in service of the experience. That passion includes unsurpassed support “behind the scenes”. While third party vendors are often brought in to manage specific registration, housing or answering service functions, GPJ provides reliability, agility and confidence through an integrated approach. We design and craft custom databases with quality data that drives improved customer experiences. From registration & housing to contact centre support, the magic happens at every step.
Too often, registration and related services operate in silos, leading event design to be disjointed, adding time and cost. With GPJ, we involve our service teams during the discovery phase, ensuring all touchpoints are thoughtfully considered even before attendees arrive onsite.
Thriving in complexity, we unify each discipline to safe-guard client attendee data used throughout the experience. Our 360-degree approach offers greater transparency, detailed reporting and fresh customer insights that one-off vendors can’t match, resulting in long-term cost savings for our clients.
Housing Case Study
GPJ Housing was tasked with contracting a room block for a client’s city-wide program, spanning 17 hotels with a total of 10,000 room nights. The client was new to offering hotel room blocks to their attendees.
By negotiating contracts on their behalf, we saved the client $800K in liability through strategic contract negotiations:
Full Service Defined by the Agency That Defined an Industry
We’re trusted by all because we do it all well
With over 110 years of industry expertise, GPJ maintains deep relationships with major hotel groups and global conventions & visitors bureaus, giving us the negotiating power to manage the full scope of an event. Unlike third-party vendors who solely focus on their services, our savvy team of negotiators and experts manage the entire process from contracting through reconciliation, minimizing risk and attrition.
For the questions that invariably arise, GPJ’s Contact Centre provides high quality support. Unlike traditional answering services, the Contact Centre delivers timely support at scale, with trained event experts fielding event questions, not just phone banks reading canned responses off a script. They provide deep knowledge of your programs, accessing the same data and attendee profiles our reg and housing teams use for greater consistency.
By offering an all-in-one approach, we enable our clients to provide attendees the best experience possible while mitigating their liability and off-setting costs at the same time.
Wait! What’s Ahead?
We’re not just looking at the now, we’re planning for your future
GPJ understands how to effectively move people through the lines & processes and onto the moments that matter. Operating as a unified global team, we leverage data, build powerful attendee profiles and eliminate barriers through streamlined best practices. Clients receive the benefit of our industry knowledge, cost-cutting methodology and prioritization of innovation.
By harnessing the power of data and AI, we’re already enhancing event personalization based on attendee behaviour, preferential markers and trends. For example, AI can optimize room blocks and forecast bookings using the data of seasonal occupancy patterns. Facial authentication can speed up registration lines 3x faster. These are just a few ways we partner with our clients to transform events and experiences through data, strategy and experience design. Reach out today to schedule a strategy session or consultation and discover how to fully optimize your audience’s journey.
